Before you start a blog there are 7 things you should consider to help you be successful and not waste your time, money or energy!
Starting blog can be such a great idea. You may want to easily share details of your life with family and friends, keep it as an online journal, or share something you have to offer to the world! But before you dive in head first to the world of blogging there are several things you should consider. Before we even get to those things, we also need to determine, is this blog a hobby? Or do you hope to make an income from it someday? If there’s any chance you want it to be a business or even just something to make a few extra bucks from then it’s worth taking the time to consider these 7 things before getting started.
- What is the main topic you want to blog about, and is there a market for it? For example, food blogging is very popular and is likely to be around for quite some time, because people are always going to need to eat. It’s important to have a clear idea at a high level of what you will be writing about so that you can be sure you won’t run out of content after only a handful of posts.
- What specific niches within this broader category could you focus on? That doesn’t mean that’s the only thing you can write about, but having a niche can help you find an audience.
- Remember that you don’t necessarily have to have advanced training depending on your topic, but there should be something that makes you an “expert” or you should have enough experience to be able to speak on the subject with authority. For example, I’m trained as a tax accountant, but I blog about slow cooker recipes. I have no formal culinary training, but I spent years cooking for my family, meal planning and creating and testing recipes. I don’t claim to be a chef, just a home cook with a lot of practice who shares what she’s learned with others like her.
- Can you picture the ideal person you are speaking to when writing your blog posts? It’s important to have a very clear picture in your mind of exactly who this person is, what their problems are, and how what are you writing will help them with those problems. They could be small problems or large, or really more like needs, but you get the idea. You should be providing value to this person and hopefully there is a large enough group of people who need the same thing.
- Are you willing to invest the time? Because while blogging can be a rewarding way to make some extra income and can even eventually be a great source of passive income, to be able to get started, you will need to put in a lot of time. Not only are you creating content in the form of blog posts, but you need to keep up with social media, create a website, network with other bloggers, and so much more (we can talk about all of that later). Just know that it will take time, determination and dedication.
- Do you love to learn? Unless you’ve got experience working as a web designer, social media manager, and business guru, then you will probably have a lot to learn. It’s totally possible, but it does take some amount of gumption to dig in and watch videos, read blog posts and ask questions in Facebook groups so that you can learn everything you need to know! This is not to discourage, as learning can obviously be fun when you are doing something you love, but just be prepared that you will have days where you feel lost. These will be the times when you have to push through and keep going. I promise the sense of accomplishment is worth it!
- Do you have the right equipment and a little cash to spare? Starting a blog in comparison to starting most other businesses is relatively inexpensive. But at a minimum you will need a computer and an internet connection. Then there will be things like web hosting, purchasing a theme for your site, securing a domain name and any other design elements. Plan on spending at least a few hundred dollars to get your new business off the ground. But hey, when you are monetarily invested, you are much more likely to take yourself and your business seriously, so just know that you are investing in yourself!!
I realize there’s so much more to know about the specifics on blogging, and I promise to share more of what you want to know!! This is just a great place to start if you are still wondering or thinking this is something you may want to do. Just have a good, honest conversion with yourself to make sure this is something you are willing to do before you invest the time and the money. It’s best to set yourself up for success!